After watching a GoDaddy commercial last night with a prominently displayed QR code on the screen, I started thinking just how evironmentally friendly QR codes really are. More on that in a minute.
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If you don’t know much about QR codes, don’t be surprised. I was really only made aware of them during the last year or so as they are becoming more of a useful tool in the real estate business. A QR codes is essentially a bar code that can be read very quickly and which can store a lot of information. Most smart phone either have QR scanners installed or they can be downloaded as apps. The scanner reads the code which most often directs the user to a website of the advertiser or other relavent information. QR codes can be found and read from just about anywhere including business cards, magazines, signs, buses, and even t-shirts.
So back to the GoDaddy commercial. I watch a fair amount of TV but I never noticed a QR code on TV till then. The QR code was on the bottom left of the screen during the entire commercial. Since I wasn’t quick enough to grab my phone and get to the app during the commercial, I backed it up on the DVR and as it played again I scanned the QR code.
Well it worked just perfectly as the GoDaddy home page opened up as normal. They could have really sent me to any particular page on their website, to any article of choice, photos, music, or just about anything imaginable to keep my interest. So to me its benefit really lies in two areas:
1. Use in Marketing and Business/Brand Promotion. No doubt of the current and potential future benefits here. Although I am familiar with GoDaddy, my curiosity got me to scan the code. In the real estate business, we can use QR codes in many ways such as highlighting a property in a marketing plan, or providing relavent information to a large number of people who choose to look at it. Of course the general concepts of business development and branding apply.
2. The Environmentally Friendly Aspect. It’s always nice when business products come along that also support the larger sustainability picture. Now we are able to target a particular market without generating any paper. Of course its not just the paper, but all the energy that is used in the production and transportation of all that paper. And most of the paper never gets viewed anyway and only a small portion gets recycled.
In the GoDaddy example, they were able to successfully build their brand name by having me direct my attention to the TV commercial and then play on the website a little bit after scanning the QR code. But no paper was generated or wasted, I got all the information that I needed at the time, and I went on to my next thought with a good feeling about GoDaddy for trying to advertise and market in a sustainable manner. How the company ranks overall in sustainability I can’t say, but this use of the QR code on TV certainly saved energy.
I plan on using QR codes more in my business and in marketing properties for my clients. It’s a win-win situation!